NOT THE SHARPEST KNIFE IN THE DRAWER: Looking for Mr. Nilesen


During a “breakout session” on “Feminist Media Reform” at the National Organization for Women's 40th Anniversary Conference, audience member Maretta Short, producer of a feminist radio show, was referred to the Nielsen ratings when she asked whether information on national TV-watching habits was available. Get this: She works in broadcast media and doesn’t know about audience measurement services! But it gets better: She then wanted to know, "Who is this Mr. Nielsen? How do I find him?" The Stiletto is willing to bet that “Mr. Nielsen” can’t find her radio show, either.

- OpinionJournal.com, July 28, 2006

Posted by The Stiletto at August 1, 2006
Categories: Not The Sharpest Knife In The Drawer
 

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