GOODY TWO SHOES: Celebrities Want Media To Report What They Say, Not What They Do
"[I]f celebrities are marketing their lives for financial gain or positive publicity -offering, respectively, Brad Pitt and Angelina Jolie, and Tom Cruise and Katie Holmes as examples - they shouldn't expect the press's interest to stop there," warns American Media chief editorial director Bonnie Fuller.
Case in point: Media Daily News reports that Leonardo DiCaprio’s production company, Appian Way, is shopping "E-Topia," an "extreme makeover" show that transforms a depressed American town into an eco-friendly community to TV networks this week. So he shouldn’t be surprised when the New York Post also reports that his jet-setting lifestyle is at odds with his sanctimonious preaching on gas-guzzling cars: DiCaprio, and mother, grandmother and girlfriend flew on a private jet from Paris to Rome for a little vacation before the Rome premiere of "The Departed."
Then there’s the Dave Matthews Band partnering with NativeEnergy and Clean Air-Cool Planet to offset 100 percent of the carbon dioxide emissions from its tours since 1991, and asking fans to do the same in their daily lives. You’ll recall press reports in 2005 about the driver of a Dave Matthews Band tour bus being charged with emptying the bus's septic tank, raining 800 pounds of human waste down on 100 people who were on a sightseeing boat on the Chicago River. The driver, driver, Stefan Wohl, pleaded guilty to reckless conduct and discharging contaminates to cause water pollution; he was sentenced to probation and community service. The Band agreed to pay $200,000 to an environmental fund and take steps to prevent a repeat of the incident.
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