WHAT A HEEL!: Nike’s Shoedenfreude
In what has to be the most smarmy, cynical advertising campaign in The Stiletto’s memory, Nike rushed to capitalize from Don Imus’s fall from grace by taking out "a full-page ad in the Sunday, April 15 edition of The New York Times … that indirectly thank[s] Mr. Imus for bringing the issues of race relations and sexism to the forefront." Ad Age reports that, "The ad was done by longtime Nike agency Wieden & Kennedy, Portland, Ore." The Stiletto not only thinks the whole idea is in poor taste and grossly unfair to every person in America who never once uttered the phrase "nappy-headed hos" – "And thank you for making all of us realize that we still have a long way to go." – but the ad reads like one of Rosie O’Donnell’s incoherent blog posts.
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