IN MY SHOES: What It's Like To Be Matthew ("Get Free Government Money") Lesko
In this slice-of-life story, The Washington Post takes readers inside the world of "Infomercial King" Matthew Lesko, 64, who delivers his pitch in "a high-speed, high-pitched shriek that falls somewhere between Fran Drescher calling her hogs and dental drills piercing your eardrums":
[Lesko is] wearing one of his 15 question-mark suits. This one's tan with orange question marks. He always wears these suits, except at weddings and funerals. Both of his family cars are festooned with question marks. So is the scooter he rides around Washington. His life is an ad for himself.
[D]irector, Mike Fleg … has an idea for a new ad. … Lesko rapping.
Rapping? Is the world really ready for Matthew Lesko rapping about how to get free money from the government?
Fleg thinks so. He's 23 and he just graduated from the University of Maryland. He's here with Elijah Harvey, another new grad, who raps under the name "XL." Together, they explain their idea for the ad: Lesko's walking through a funky neighborhood in his nerdy question-mark suit. A gaggle of gangbangers spot him, and one of them - to be played by XL - starts rapping about how lame Lesko looks. Then Lesko starts rapping back: … "I got billions in free money and it's waitin' for you / So come get your money and your life will be new." And pretty soon, the gangbanger's girlfriends desert him and flock to Lesko because he's got free money. Then the music swells: "Getcha money! Getcha money!"
Lesko smiles and sings along: "Getcha money! Getcha money!" Then he says, "I like that. But the beginning is too long. How do we get to the 'getcha money' faster?"
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