ON THE CUTTING EDGE: These Shoes Are Dunkadelic
"Concept One," a basketball shoe designed by USC grads, twin brothers and basketball fans Adam and Ryan Goldston has been banned by the NBA, because it provides an undue competitive advantage to whoever wears the product." Which means that streetballers are snapping them up so they can really hop, reports MSNBC.com:
"We had always been transfixed on jumping higher, so we always wanted to create something that can make you jump higher, instantly," according to Adam Goldston, shoe creator. …
"You can basically think of it like a diving board. When you're walking on a diving board, nothing happens. When you get to the edge, and you compress all of your energy, it propels you upwards, and that's what our technology does," according to Ryan Goldston, shoe creator.
The Goldstons may have been born to make a shutdown shoe: their father created the Reebok Pumps and the LA Gear lights.
[Hat Tip: OpinionJournal]
Comments