THE OTHER SHOE DROPS: Updates To Previous Posts
† Every Bubble Bursts Eventually: In this Wall Street Journal op-ed, Karlyn Bowman and Andrew Rugg of the American Enterprise Institute note that aging Baby Boomers (AKA the Flower Children of the ‘60s) – a demographic that’s growing faster than any other - is becoming more conservative, which creates the possibility that “[i]f the GOP can successfully win over the near and new olds, graying America could officially turn red”:
For the first time, people over 45 represent a majority (53%) of the voting-age population.
Since 1964, the Census has asked people whether they voted on Election Day, and the age skew is unmistakable: Older Americans vote more than younger ones. In 2008, 49% of 18-24 year olds reported voting. Compare that to the 72% for those ages 55-64 ("near olds"), and 70% for those 65 and older ("new olds"). …
A study conducted by the National Opinion Research Center also shows a substantial increase (18 points) between 1974 and 2010 in conservative identification for the 55-64 (near old) cohort. They also moved 11 points in the Republican direction during that period.
Despite their ideological shift, the near olds are not a reliable Republican bloc -yet. In 2008, 45-59 year-olds made up 30% of the electorate. They split their votes between Barack Obama and John McCain evenly: 49% to 49%. (Compare that to the national electorate, which voted 53% to 46% for Mr. Obama). Of those 60 and older, 51% voted for Mr. McCain, compared to 47% for Mr. Obama. …
The unpopularity of President Bush at the end of his time in office, coupled with Mr. Obama's exciting candidacy, gave Democrats an 11-point advantage over Republicans among self-identified registered voters 50-64 years old, according to 2008 Pew data. But they're not looking as satisfied with the president's party these days. So far this year, the Democrats only carry a five-point advantage. Among those 65 and older, Democrats had an eight-point advantage in 2008; the GOP now has a two-point advantage. Among whites, the shifts in these age groups toward the GOP are also dramatic. Whites in the 50-64 year-old age group split 45% to 45% in 2008; now the Republicans have a nine-point advantage (50% to 41%). In 2008, Republicans had a two-point advantage among the 65+ group. It is now 12 points.


